Blogging For Ecommerce:
5 Irresistible Reasons Why A Blog Is Beneficial For Your Ecommerce Brand
Globally, there are over 4 billion people online presently connected to the internet. However, research has shown that 77% of internet users read blogs. This has been a better time for e-commerce brands and stores to encompass blogging in their marketing techniques.
An e-commerce blog is an integral marketing channel- like social media, email marketing, and so on, that assists in business growth. Also, blogging enhances the quality of traffic to your site and helps in attracting potential clients. Interestingly, blogging is more powerful because it spreads faster than a logo or any graphics design of the brand.
Top-rated e-commerce brands leverage the use of blogging to build their business brands. Being consistent and irresistible about it makes them thrive in their business. Additionally, blogging helps in building brands' reputations and visibility.
Still not convinced that e-commerce blogging is much more valuable?
There are numerous reasons why your e-commerce store should have a blog. Below are five compelling reasons why your e-commerce brand needs blogging.
Let's delve in!
Building SEO Faster And Easier
Most eCommerce brands have difficulty getting noticed on the web, even with unique, genuine, and vital content. However, to run a successful e-commerce business, you must be sure to invest your time and resources in driving more traffic to your website and rank your brand highly on search engines like Google- Blogging is the proactive measure of achieving that.
Publishing relevant and high-quality content on your e-commerce blog will organically increase the visibility of your brand. Each time a new consumer attains your website via your blog, you create a new lead and eventually sales for brands.
SEO(Search Engine Optimisation) and blogging work together. SEO aims to get your business near the top and to maximize the chance of your brand ranking high in search engines.
There are a few different SEO tactics you can use to optimize your website which will drastically increase the awareness of your brand:
Adding relevant keywords: Keywords are the bedrock of a good SEO campaign. Putting keywords on your site is necessary to get them noticed by the search engines. However, blog posts provide the perfect platform for using these keywords organically. Using a blog allows you to target keywords that your landing pages cannot.
Attaining links from other sites: Research has shown that companies who blog get 97% more links to their websites. SEO campaigns increase the number of links you receive from other websites. In this way, Google sees this as an indication that your site provides accurate, useful and well-written content. Blogging is an excellent way to increase the number of links to your website and content.
Optimizing small factors like page speed and length: A page's speed is an indicator of how fast it loads content. Having a fast page speed is essential if you want your website to generate traffic, sales, in-store visits, or phone calls.
Building Your Brands Loyalty
Using business blogging for e-commerce brands utilizes content marketing which will improve your company's online visibility. With this, you can easily build new opportunities to generate leads and customers for your business by making sure your brand is found by the right people.
Having a well-written blog can help build a brand people will trust, as well as assist a brand in conveying to its audience useful information and tools. Additionally, creating and maintaining an online blog allows you to build loyalty and increase your brand awareness. Besides, consistency, trust, and recognition are essential to building a successful brand.
The key to customer retention is brand loyalty, which encompasses everything your company does - from sourcing materials to packaging products and optimizing email marketing campaigns.
By building your e-commerce brand loyalty, it makes it easier to retain customers. Further, creating brand loyalty with current and respective customers is possible when businesses provide high-value content. This makes it possible for clients to stick to your brand.
Blogging applies to your e-commerce brand loyalty in the following ways:
It gives you an advantage over your competitors and lets you stand out: The effect of popular and professional blogs is manifested when customers nominate your business as their "Favourite brand" among other brands. Lots of consumers choose the same ones routinely no matter the number of new blogs they are exposed to from other companies.
It helps to lessen your marketing effort: With your existing brand recognition, reader familiarity, and repeat traffic, your marketing becomes organic and stays that way. Your brand has become a beacon to attract new consumers. Also, as you gain brand loyalty, you can focus on making more work and increasing your readership in other ways as well. This saves you both time and money, allowing you to work smarter, not harder.
It helps to lower the Cost of Acquiring Customers (CAC): The cost of acquiring new customers reduces, as loyal and reputable consumers stick to your brands and also spread the manifestation of your brand through their reviews on your site.
Supports Your Social Media Effort
Communication is an important factor when it comes to social media. A brand's social media pages are followed primarily because of interesting content, which is among the top three reasons why people follow them.
When blogging is accumulated to social media, it assists in attracting potential clients to penetrate your business, generating more leads and increasing traffic to your sites. Also, social media acts as a catalyst for e-commerce brands in increasing sales.
Social media and blogging work parallel with each other, they work best when effectively executed together. In addition to providing information about new products and advising unfamiliar people about the potential of products available on your various platforms, it is both a provider and an advisor for several demographics.
The use of social media and blogging can drive more traffic to your sites, boost conversion rates, and build a strong community of loyal followers. However, these two aspects of digital marketing campaigns can be utilised in promoting your brand products and services as well as yielding authorized leads.
The most effective way to maximize your marketing strategies is to align your blogging and social media presence. Here are some tips on how e-commerce brands can align blogging and social media for earning visibility, traffic and sales:
Get clear about who your potential clients are and your competitors.
Be assured that your blog's branding and social media graphics correspond.
Essentially, always focus on quality before quantity.
Make it convenient for your followers to find links to your post by including your blog post on your social media platform to increase shareability.
There are several social media platforms you can utilize to scale your e-commerce brand:
Social media plays an integral aspect in the e-commerce ecosystem. However, it is vital to understand how to layout a productive technique for employing the sales power contained within each social network.
Boosts Your Brands Conversion Rate
Blogs are powerful tools for brands' conversion rate when done correctly. They prove an invaluable connection for your business, draws new customers to your site and engage clients in such a way social media can't. Again, conversion rate optimisation holds the potential of converting visitors to customers.
Low conversion rates are indicative of several difficulties such as non-attractive offers, inadequately designed websites or poor website content. Therefore, the website content of your brand must be soliciting enough for the visitor to stay and scan through all the services offered by your brand.
However, posting periodically on a standalone blog page is unlikely to generate the conversion rate you intend to get. Yet, it requires you to integrate your blog effectively into your product and service pages.
Here are a few effective blogging tips that will skyrocket your brand conversion rate:
Share Your Story: One way to distinguish an engaging post from one without much charisma is the ability of the writer to tell a story or share an experience. When writing your story, be certain to include your brand history and information on its founder. Also, describe your business mission and vision. Make use of this strategy to attract more customers.
Share Customers Testimonials: This is an important factor that determines whether a visitor clicks purchase or looks for another brand while scrolling through your site. Customer testimonials come in the form of reviews, quotes, videos and more. Research made by Econsultancy shows that 61% of customers go through and trust online reviews when purchasing goods or services. However, this presents a high opportunity to generate more sales.
Integrate Videos Into Your Blog Post: Research has shown that videos increases the conversion rate of eCommerce industries. When adding videos to your blog post, include high-quality ones because it speaks thousands of words. Leverage this to increase the conversion rate of your brand.
Develop Customer Relationship
With blogging, you have the ability to become an expert in your particular field, which can greatly enhance customer relationships. In today's digital world, the production of high-quality and reliable content helps in developing customer relationships. With that, it helps in developing your eCommerce brand in becoming an authority in your field.
Relationship with consumers doesn't end the moment they visit your site or the moment they get a product from your brand, it has to go deeper than that. How?
By making sure they have a reason to come back for more. Blogs are used to notify consumers and followers about the ongoing developments related to your products and services sold in your brand. Also, make sure they know about crucial strategic changes in your industry.
Research has shown that an average of 68% of new customers comes from existing customers. When there is an increase in the trust of your brand, it will not only help in retaining previous customers but also assist in getting more customers and connecting them to your brand. Make your blog a source of vital information, respond to comments and questions of your consumers directly on your website. As this will also foster relationships with your customers.
The creation of engaging and enchanting content pulls customers in and helps to develop better customer relationships. Below are a few clues for developing customer relationships with captivating blogs:
Create An Enchanting Headline: Headlines are the first aspect of content that captivates readers, it either makes them read more or make them scroll away. They are the key driver of traffic to your blog. To create a magnetic headline for your blog post, make sure it is compelling enough to acquire and retain readers.
Come Up With A Captivating Opening Paragraph: A captivating paragraph draws readers and entices them to continue reading which is what makes your content easy to read. The creation of a good introduction hooks readers and connects them to you.
Develop A Compelling End: A powerful ending of your blog post is what keeps your customers coming back for more. The ending aspect of your e-commerce blog is a great spot to let your readers know or remind them about the products and services your brand offers. Generate a powerful ending to hook your customers.
Wrapping Up
With a clear understanding of the benefits of blogging for your e-commerce brand, this is an opportunity to make your store shine among other competitors. Moreover, it is not a day job, you have to devote your time to maintaining the blog regularly.
Interestingly, it is an active and significant marketing mechanism for scaling your e-commerce brand. Also, it is an activity which your e-commerce brand will definitely benefit from in the long term.
What are you waiting for?
The sooner the better! Get started and make your business grow organically.
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